Last updated 2 years ago
I came accross an article the other day that was shocking to me! Apparently google will now hide the keywords that people used to find your website if the search was done by someone who was logged in to one of google's services. Let me explaing. Lets say I am logged into to my gmail account or my google analytics or my google voice account. I go to http://google.com and do a search for, say seo by bert. The first result is of course http://seobybert.com (my website). I click on the link in the google SERP, which of course takes me to my website. Later on that day, I login to my google analytics to check out my traffic for the day. In my analytics, the search I made earlier wold previously be shown as an organic hit provided with keyword "seo by bert." Now, after the recent change, this hit would still fall under organic, but the keyword would be (not provided). Rediculous!!!
Apparently the reasoning for this is whith the search engine's move toward a more personalized search experience, google needs to take step to prtect its searchers privacy! If you ask me, this is devastating for all those SEO firms, but very good for all those PPC firms, Wink-Wink ReachLocal!
Read this article for a full overview: http://searchengineland.com/google-to-begin-encrypting-searches-outbound-clicks-by-default-97435
Last updated 2 years ago
Straight from Yahoo Finance Give this a read:
ReachLocal, Inc. (NASDAQ:RLOC - News), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), announced today a first-of-its-kind partnership with Google that designates ReachLocal as a global premier Google AdWords™ partner.
The strategic partnership is intended to accelerate the delivery of Google’s AdWords advertising program to local businesses internationally by combining ReachLocal’s feet-on-the-street sales model and SMB-focused search engine marketing platform with Google’s existing worldwide AdWords™ marketing and partnership support organizations. The partnership is designed to drive both growth in existing markets and expansion into new international markets over the next three years. ReachLocal already has a presence in four international markets, including Canada, Australia, United Kingdom and Germany.
"This new partnership builds on a long-standing relationship ReachLocal has had with Google throughout our expansion into 50 local markets over the last seven years," said Zorik Gordon, co-founder and CEO of ReachLocal. "International markets now represent more than 20 percent of ReachLocal’s business, and accelerating our international growth is a strategic priority for us. We strongly believe that having the support and backing of Google’s global AdWords team and brand, together with financial incentives, will be a significant contributor as we execute against that strategy.”
“Since 2004, ReachLocal and Google have worked together to drive the adoption of Google AdWords to SMBs in both domestic and international markets,” said Todd Rowe, Google’s Head of Global Channel Sales. “We believe this partnership will give SMBs around the world an additional opportunity to use Google AdWords to drive awareness and new business. Our partners are carefully vetted for their ability to effectively serve SMBs. They provide professional, full service AdWords account management, from account setup and activation to ongoing campaign monitoring, optimization, and quality customer support.”
ReachSearch™, ReachLocal’s proprietary search engine marketing solution, allows SMBs to drive customer leads from Google and other search engines to their phone with a scalable, automated and transparent Internet advertising platform. ReachLocal’s international feet-on-the-street sales force of Internet Marketing Consultants (IMCs) helps educate and support SMBs in their online marketing efforts.
Google AdWords is a cost effective, efficient way for businesses of all sizes to advertise online by delivering relevant ads when users search for specific products and services on Google properties and/or the Google Display Network. With Google AdWords, advertisers can find new customers online and better connect with them at the precise moment they are searching for specific products and services on their desktop or mobile devices. Google Display Network is comprised of hundreds of thousands of high quality websites and allows advertisers to choose how to communicate their marketing message using text, video and image ads.
Last updated 2 years ago
The number of cosmetic dentists in the Los Angeles area is in the thousands and all these professionals are looking to attract customers. In today’s world, phone directories are out and in are Internet search engines. This means that only dental practices with websites became visible to the customers. Subsequently, every practice built a website, only for the bar to be raised higher in what is called page ranking in the search engines. Naturally, customers go for firms appearing on a search engine’s first pages. Top ranking therefore become a priority for these businesses and the only way to get there was through Search Engine Optimization aka SEO services.
A website is optimized by highlighting the services it represents. For cosmetic dental surgery firms, their websites should have content rich in cosmetic surgery. The methods used to achieve this include redesigning the websites so that they can have eye-catching graphics, creating keyword-rich articles, blogs and press releases talking about cosmetic dental surgery, using social networks such as Twitter and Facebook, and using website directory submissions, PPC (pay per click) ad campaigns and so forth. A couple of these SEO services are enough to bring a website to the top ranks.
With every website applying these SEO services, a bottleneck scenario soon becomes imminent. Search engines counter this by frequently developing new criteria for ranking websites. There are however some SEO tips that Los Angeles cosmetic dentists can use to keep their websites alive. The first is having many quality back links. This is defined as having so many third-party websites citing your website in their work and it sends a message that your practice is reliable and popular. Quality here means having not just any but websites relevant to cosmetic dental surgery citing your website. You can also comment on social networks with your website as a signature and/or add your website to as many directories as possible.
Google recently laid out another page ranking criteria whereby websites should frequently be updated with fresh and relevant content. This content may include videos, images, articles, web design changes etc. A good way out is updating your website’s blog section with information rich in keywords relevant to the dental practice in Los Angeles. Another option is improving the meta-tags. The title tag should be keyword-rich and with the words not being more than eighty-five characters. The description tag should have a 255-character paragraph describing your website.
It is a fact that dental surgeons naturally do not have the time to perform these tasks and this is why they need to hire competent SEO services firms.
Last updated 3 years ago
Google is doing more to personalize search results by adding a social aspect in the search results. This brings a more personalized twist to the searches you make online every day. Here's the article from google's official. It's an interesting read.